Pclub.io
pclub.io is the #1 sales learning platform and online course library for salespeople in the world. The Favorite Design collaborated with pclub.io to design & develop sales funnels that increases MRR by 16.73% after only 1 month.
"Fantastic. This is exactly what Pclub stands for and how we wanted it to look like. You nailed it first try."
Chris Orlob, CEO at pclub.io - #1 Online Courses and Skill Transformation Platform for Tech Sales
Aiming at a website coaching platform for salespeople
The co-founder, Chris Orlob, aimed to establish a new visual identity for pclub.io due to its rapid growth. This involved utilizing pclub's foundational elements to create a distinctive visual identity that would set it apart from competitors in their niche. Given pclub's target audience of salespeople, it was of utmost importance to ensure the website was conversion-focused. We needed to ensure that creating new landing pages for new ad campaigns and overall site expansion was quick and straightforward. The website needed to evolve over time into a comprehensive training platform offering free courses, paid courses, freebies, and blog posts.
Many design ideas drew inspiration from the concept of the "President's Club" (often abbreviated as "Pclub"). This prestigious award is typically accompanied by an all-expenses-paid trip to an upscale destination, honoring the exceptional performance of top salespeople who have consistently exceeded their goals. We aimed to subtly incorporate elements of this concept without overshadowing the primary focus, which is the sales training material.
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