Pclub.io
pclub.io is the #1 sales learning platform and online course library for salespeople in the world. We work with the top 0.01% of sales earners, practitioners, and leaders to create top-rated online courses that help you grow your sales skills to life-altering levels.
"Fantastic. This is exactly what Pclub stands for and how we wanted it to look like. You nailed it first try."
Chris Orlob, CEO at pclub.io - #1 Online Courses and Skill Transformation Platform for Tech Sales
Aiming at a website coaching platform for salespeople
The co-founder, Chris Orlob, aimed to establish a new visual identity for pclub.io due to its rapid growth. This involved utilizing pclub's foundational elements to create a distinctive visual identity that would set it apart from competitors in their niche. Given pclub's target audience of salespeople, it was of utmost importance to ensure the website was conversion-focused. We needed to ensure that creating new landing pages for new ad campaigns and overall site expansion was quick and straightforward. The website needed to evolve over time into a comprehensive training platform offering free courses, paid courses, freebies, and blog posts.
Many design ideas drew inspiration from the concept of the "President's Club" (often abbreviated as "Pclub"). This prestigious award is typically accompanied by an all-expenses-paid trip to an upscale destination, honoring the exceptional performance of top salespeople who have consistently exceeded their goals. We aimed to subtly incorporate elements of this concept without overshadowing the primary focus, which is the sales training material.
The result
Pclub.io has significantly increased its traffic, soaring from 898 to 41.4K visitors in just one year. This remarkable growth can be attributed to the well-executed website built on Webflow, meticulous On-Page SEO Optimization, and an effective content strategy that leverages LinkedIn and blog posts. These strategies have successfully attracted new customers to the brand. Furthermore, the website is now more user-friendly for users and for Pclub's internal team, allowing to easily make edits and add fresh content as needed.
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